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Niche: Equipment

Monetization: eCommerce

  • Monthly Revenue: $8,592
  • Monthly Net Profit: $3,066
  • List Price: $98,117
  • Multiple: 32x

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This listing is for an ecommerce business created in 2002 in the industrial equipment niche. The site features a specific tool used by municipalities, industrial sites, and government agencies. The business has been run in a dropship manner, and the Seller has recently transitioned into having the manufacturer hold inventory. The business has been performing well in 2018 and requires minimal work from the Seller.

The primary source of traffic is good old fashioned word-of-mouth. This means there are several opportunities for the Buyer to increase traffic as very little marketing has been done by the Seller. Upon buying the business in 2016 the Seller redid the website and updated CAD drawings for the current products. The Seller’s only ongoing expenses are professional photos, minor website updates, and design & prototyping of new accessories.

*Business was started in 2002 and the current website dates back to June 2004. As the business was bought by the current owner in April 2016, we do not have financial information from before the acquisition.

*Though large expenses due to R&D were incurred in Nov & Dec 2017, the Seller believes these will cut down on manufacturing costs and will not be recurring expenses. In any case, this is a benefit to the buyer as the new products are being brought to market this year.

*P&L is in cash basis accounting. COGS are normally paid upfront and customers are given 30 days payment terms.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.


Start Date

1st of June, 2004


Assets Included in the Sale

  • Primary domain & all site content/files

  • Supplier relationship

  • Current SOPs

  • All trademarks

  • Names, Intellectual Property


Work/Skills Required/Day to Day

  • Answering email/phone questions

  • Processing orders

  • Bookkeeping


Graph Summary:

Ave pageviews/month


Net Profit/month


Gross Revenue/month



Proof of Income

  • May: $9,027
  • April: $-3,441
  • March: $12,345

Proof of Traffic

  • May: 735 views
  • April: 448 views
  • March: 318 views

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Opportunities and Risks

Opportunities for this business include:

  • As 100% of current sales are via word of mouth, any type of marketing is an opportunity for the Buyer to grow the business.

Seller Support Includes

The Seller is willing to provide as much support as is needed, though they suggest the Buyer will not need much as it is a simple business.


Reason for Sale

The Seller bought this site via a local broker with aspirations of ramping marketing and growing revenue for a turnaround play. As the Seller now has a new day job that is eating all of their time, it’s time to sell it. The Seller doesn’t like marketing so they haven’t done any for this site. Passing the site on to someone who is savvy at increasing traffic and marketing would help this business realize it’s potential in the industry.


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All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.


How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $8,592

Average Monthly Expenses: $5,526

Average Monthly Profit: $3,066

* We are using the last 9 months to determine the averages.

Work Required Per Week:
2 Hours
Domain Type: com Private Blog Network (PBN): No Platform: Other Buyer Personas: DIY David, Flipper Fred

Ready to see the URL


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  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit

More Business Info

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  • See proof of the successful venture
  • Analyze the URL using analytics tools
  • See the products sold live


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Risk Mitigation

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