Jesse Hanley

Happily writing software, launching ads & fixing hard organic search problems for fast growing consumer brands and eCommerce companies.

Throughout the years I've had the pleasure of working on all levels of the advertising stack, from scaling large in-house SEO teams for both clients, and my own web properties, to personally overseeing the deployment of millions per month in paid ad spend (both in online DTC, international distribution and physical retail).

My passion for online commerce has only gotten stronger with time so I spend my days focused on it in one of two ways: Longer term roles leading or guiding areas of business related to marketing, ecommerce, marketing implementations; Shorter term projects for multiple clients often to get them off the ground, and then replace my team with a competent in-house one.

Follow my Twitter feed for a stream of rough drafts and thoughts on eCommerce, marketing technology, design and advertising. If you need to contact me for any reason, my inbox is always open to help via [email protected]


Day to day I run Backpack Internet, a remote marketing firm, which operates Bento, our performance marketing agency, and runs a portfolio of niche publishing sites.

Every week, I set aside ~8 hours to help other online business owners with their eCommerce and SEO strategies — at any stage — for free. It helps sharpen my skills, and I've made some lifelong friends this way. Feel free to grab a time below. You won't be sold anything on the call.
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